Kellify’s vision is to create a simple financial solution that speaks to the “Amazon Prime generation”, by making liquid assets of all kinds, from artworks and vintage cars to jewels and fine wines, to shaking up lending, insurance and investing experiences.
Asking for a loan won’t be strictly related to owning tier-1 artworks, pledging company shares or wages anymore, but it will rely on different kinds of collectibles, such as more common artworks, jewels, watches, fine wines or vintage cars. This process will spread art lending market from a traditional niche (big art collectors) to individuals interested in thriving traditionally illiquid assets. AI will consequently enable Kellify to switch from ”just” art to a renewed lending market to boost personal finance experience.

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